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EAV Parque Lage — Campaigns

Campaigns for courses, events and awards at one of Brazil’s most important art schools, applied on the Parque Lage mansion.

Client
Parque Lage School of Visual Arts
Type
Visual identity
Year
2018 — 2020

My role

I was a designer on the communication team at the Parque Lage School of Visual Arts from 2018 to 2020, a team of a coordinator-designer, a marketing professional and me. I worked on my own initiative, well beyond producing pieces: I created the campaigns for each semester and event (posters, large-format banners for the Palace façade, TV screens), produced the social media content, updated the website and built the school’s booths at ArtRio.

Each campaign had its own language, but all of them had to live alongside the Palace’s architecture and the school’s brand. On my own initiative, I also led the research that replaced the school management system, a UX project that cut the system’s cost by 80% and opened online enrollment.

The Parque Lage mansion with Corcovado behind it.
The Parque Lage mansion, home of the school, at the foot of Corcovado. Photo: Samuel Wesley Silva.
Continuous and Regular Courses poster with a gradient sphere, and the same design as a banner on the mansion façade.
Continuous and Regular Courses, 2019: from poster to façade banner.
2nd semester poster with overlapping colourful eav letters, and a photo of the banner at the mansion.
2nd semester 2019 and Open Doors: the school’s letters in overlapping colours.
Arte em Família poster, colourful geometric pattern and banner at the mansion.
Arte em Família, a programme for children: a geometric pattern that becomes poster, post and banner.
Children in costume at an Arte em Família activity beside the mansion pool.
Children and families building a hut in the park.
Arte em Família happening at the mansion and in the park. Right photo: Luana Vieira.
Jornadas de Outubro poster and post with colourful birds, and banner on the façade.
Jornadas de Outubro, 2019.
Summer 2019 holiday courses poster with the mansion in pink, and a photo of the crowd in the courtyard.
Summer 2019, holiday courses.
Reynaldo Roels Jr. Award poster and pieces for the Public Space seminar.
4th Reynaldo Roels Jr. Award and the Public Space seminar.
The EAV Parque Lage booth at ArtRio, with artworks on white walls and a reception table.
Another view of the EAV booth at ArtRio, with visitors.
Exhibition at EAV Parque Lage with a sculpture in the foreground.
The school’s booth at ArtRio 2018 and an exhibition at EAV.