Saqua Vibes
An own brand of t-shirts and objects born in Saquarema: the sea, the surfers and everyday life on Rio’s coast. Sold at events and in partnership with Coletivo Baleia, a doula collective.
- Client
- Own project
- Type
- Own brand
- Year
- 2024 — now
My role
I created Saqua Vibes from scratch, from concept to production: I illustrated the prints, developed the identity and labels, prepared the print files, researched suppliers, closed quotes, built the tech packs and followed the production of the pieces.
The brand comes from Saquarema, where I live, and steers clear of the tropical cliché: real women in the sea, the typography of the town’s signs and the palette of Rio’s coast. The t-shirts gained popularity among a specific audience, and the brand now partners with Coletivo Baleia, a collective of doulas in Saquarema, and sells at events.
Process
- 01Concept
A brand about Saquarema seen from the inside, by someone who lives here.
- 02Prints
My own illustrations turned into prints for each piece.
- 03Identity
Logo, colours, labels and the “support local artists” tag.
- 04Suppliers
Researching apparel makers and printers, samples and quotes.
- 05Production
Print-ready files, tech packs, proofs and following each piece through production.
- 06Launch and sales
Beach photo shoot, Instagram content, a partnership with Coletivo Baleia and sales at events.
