← All work

Dellarte — From sponsorship to stage

Identity and end-to-end communication for dance seasons and shows featuring major international names.

Client
Dellarte Soluções Culturais
Type
Visual identity
Year
2011 — 2016

My role

I was a designer at Dellarte Soluções Culturais, one of the largest producers of music and classical dance events in Latin America, from 2011 to 2016. There were three of us, each responsible for events from start to finish, working with the marketing and production teams. I handled the full cycle of each season: from the sponsor presentation to the final report, including visual identity, graphic pieces, print production, products and websites. I laid out more than 40 program magazines, from cover to cast pages.

40+
shows and seasons
40+
programme magazines laid out
7
stages, from pitch to report

Process

  1. 01Sponsorship

    Pitch decks to win sponsors, before the event even existed.

  2. 02Visual identity

    The concept and visual language of each season.

  3. 03Print

    Posters, ads, programme magazines, invitations and signage.

  4. 04Print production

    Negotiating with printers, prepress and overseeing production.

  5. 05Products & merchandise

    Branded items for sale and as gifts.

  6. 06Websites

    Event pages with the programme and ticket sales.

  7. 07Sponsor reporting

    Closing reports showing where and how the brand appeared.

Bolshoi Ballet magazine cover and spread with the theatre building.
Bolshoi Ballet programme magazine, 2015 Brazilian tour.
Spartacus opening spread, with vertical letters on magenta.
Each ballet got its own opening, with its name in vertical letters.
Kirov Ballet Swan Lake poster at a bus stop in Rio de Janeiro.
Panel for Kataklò’s Light on street furniture on a tree-lined street in Rio.
On the streets of Rio: Kirov Ballet and Kataklò on bus shelters and street furniture.
A full house at the Theatro Municipal do Rio de Janeiro.
Theatro Municipal do Rio sold out for the Dellarte Jazz 2015 season.
Posters for Chucho Valdés, Madeleine Peyroux Trio and Michel Camilo, with a yellow band and Jazz seal.
Dellarte Jazz series, 2014–2016: yellow band, script typography and seal, applied to each artist.
Cover and spread of the Chucho Valdés magazine in yellow and black.
The same system carried into the programme magazine.
Posters for Viktoria Mullova and Katia Labèque, Takács Quartet and Joyce DiDonato, with colourful brushstrokes.
O Globo/Dellarte International Concert Series, 2015–2016: black-and-white portraits with brushstrokes of colour.
Cover and spread of the Viktoria Mullova and Katia Labèque magazine.
A programme magazine for every concert in the series.
Cover and spread of the Menino Maluquinho opera magazine, in yellow.
Menino Maluquinho, the Opera: a magazine for children, with Ziraldo’s characters.
Cover and spread of the Slava’s Snowshow magazine, in deep blue.
Slava’s Snowshow, 2013: the show’s atmosphere carried onto the page.
Hostesses beside the Accenture banner featuring the Mariinsky Ballet campaign.
Bradesco Seguros promoters in front of the Slava’s Snowshow backdrop.
Sponsor activation: Accenture banner with the Mariinsky campaign and the Bradesco Seguros backdrop for Slava’s Snowshow.
Cover and inside pages of the Ballet du Grand Théâtre de Genève magazine.
Ballet du Grand Théâtre de Genève, 2015: the red frame runs through the whole magazine.
Spread with the title running across the gutter.
Audience gathered at the door of the Theatro Municipal do Rio at night.
Audience at the Theatro Municipal, International Concert Series 2015.
Programme cover for the 13th Petrópolis Winter Festival.
Open programme for the 13th Petrópolis Winter Festival.
13th Petrópolis Winter Festival, 2013: identity and programme.

Events

Dance

  • Bolshoi Ballet (2015)
  • Mariinsky Ballet (2014)
  • Teatro alla Scala Ballet (2012)
  • Ballet du Grand Théâtre de Genève (2015)
  • Les Ballets de Monte-Carlo (2012)
  • Les Ballets Trockadero de Monte Carlo (2010)
  • Stars of the Russian Ballet (2013)
  • The Nutcracker, Cia Brasileira de Ballet (2013)
  • Parsons Dance (2011)
  • Nuevo Ballet Español (2012)
  • Kataklò (2011 and 2014)
  • Les 7 Doigts de la Main (2013)
  • Evolution Dance Theatre (2015)
  • Thiago Soares, Paixão (2015)

Classical music

  • O Globo/Dellarte International Concert Series (2012–2016): Nelson Freire, Lang Lang, Evgeny Kissin, Bach-Collegium Stuttgart, Takács Quartet, Viktoria Mullova and Katia Labèque, Christianne Stotijn, Joyce DiDonato, Quatuor Ébène
  • Simón Bolívar Symphony Orchestra with Gustavo Dudamel (2013 and 2014)
  • Jessye Norman (2010)
  • Beethoven Cycle (2014)
  • Scriabin Cycle (2015)
  • Mozart Group (2014)
  • Kazakhstan Symphony Orchestra (2014)
  • Romantismo no DNA da Música Brasileira (2012)
  • Duos Brasileiros (2015)

Jazz

  • Dellarte Jazz (2013–2016): 2Cellos, Paco de Lucía, Chucho Valdés, Michel Legrand, Hiromi, Madeleine Peyroux, Michel Camilo

Theatre & specials

  • John Malkovich in The Infernal Comedy (2013)
  • Slava’s Snowshow (2013)
  • Menino Maluquinho, the Opera
  • L’Immédiat
  • Robert McKee, seminar (2010 and 2011)

Festivals & projects

  • Petrópolis Winter Festival (2013–2015)
  • Nova Friburgo Winter Festival (2013 and 2014)
  • Year of Portugal in Brazil (2013)
  • Brasil Brasileiro (2014)

Teatro Bradesco Rio

  • Visual identity and hoardings (2012–2013)
  • 2013–2014 programme: Alceu Valença, Ney Matogrosso, Joan Baez, Omara Portuondo, John Pizzarelli, Daniela Mercury, Zizi Possi, Zeca Baleiro, Julieta Venegas, Jorge Vercillo, The Illusionists and more