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Fiocruz — A visual universe for inclusion

Illustration and visual identity for booklets, posters, the online course on ableism and campaigns on the health and rights of people with disabilities.

Client
Fiocruz / ENSP
Type
Illustration and visual identity
Year
2022 — now

My role

I work as an illustrator and visual identity designer on ENSP/Fiocruz communication projects about the health and rights of people with disabilities. The challenge was to move away from the serious or charity-driven tone that often marks this subject and propose communication that is cheerful, colorful and respectful. The visual language is mine: through research and in dialogue with researchers and coordinators, I built a universe of characters, colors and scenes.

Over 4 years, this universe has shaped more than 30 booklets commissioned by the public sector, poster series and campaigns such as the Ministry of Culture’s on pregnancy and disability. Most recently, I created the visual identity and more than 250 illustrations for the online course on ableism, launched by Fiocruz/ENSP. I also developed the visual identity of a few projects and their promotional materials, such as t-shirts and bottles. The materials were validated with people with disabilities, distributed through Brazil’s public health system (SUS), translated into English and Spanish and taken to UN events in New York.

30+
booklets published
250+
illustrations in the online course on ableism
3
languages: Portuguese, English and Spanish
2
UN events in New York (2025 and 2026)

See the booklets in the Fiocruz repository ↗See the course on ableism ↗

A diverse group of professionals, including a doctor in a wheelchair, an engineer with a prosthetic arm and a blind man with a cane.
Illustration for the online course on ableism, launched by Fiocruz/ENSP. I created the project’s visual identity and more than 250 illustrations.
Two women at a street market, one with a prosthetic leg.
Two women hugging over an orange circle.
A woman in an appointment with a health professional.
A pregnant wheelchair user being cared for at the hospital.
Five colourful posters from the series on the rights of people with disabilities.
A3 poster series on the rights of people with disabilities: breastfeeding, sexual health, accessibility and language use.
Fight ableism poster: a man with a prosthetic leg in a strong pose on a purple background.
Accessibility poster, with wheelchair users and people signing.
Covers of four Fiocruz guides and booklets.
Guide and booklet covers: accessible communication, inclusive breastfeeding, plain language and health of people with Down syndrome.
Five young characters with diverse features and disabilities.
Characters for communication materials, with diverse bodies and disabilities.
An elderly couple embracing; he uses a cane.
A musician and a dancer at a samba circle.
Black t-shirt with a printed illustration.
White t-shirt with a printed illustration.
Illustrations applied to campaign t-shirts.
A group of people with disabilities holding a Nothing about us without us sign.
The Third Arm — an animated short about ableism, made for Fiocruz. See the process in AI-assisted character animation.

See the booklets in the Fiocruz repository ↗See the course on ableism ↗